LOTTE CINEMA Marketing Analysis
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작성일 23-01-09 09:42본문
Download : LOTTE CINEMA Marketing Analysis.pptx
설명
레포트/경영경제
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LOTTE CINEMATEAM 6
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00
C o n t e n t s
01 STP Strategy
02 Media Strategy
03 Analysis of Our Company and Competitor
04 Market Analysis
05 SWOT
06 Suggestion
LOTTE CINEMA
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LOTTE CINEMA
01 STP Strategy
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demographic
Age, Income, and Family life
Segmentation
1
geographic
City, Local, and Town
Segmentation
2
LOTTE CINEMA
01
S T P S t r a t e g y
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But considering ages, people who are
40~50s not live in place that have access
to department stores.
Main
Target
40~50s
LOTTE CINEMA
01
S T P S t r a t e g y
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Selected target audience lives in place that
shopping, culture elements are concentrated
30~40s
40~50s
their children
LOTTE CINEMA
01
S T P S t r a t e g y
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Family Target
10~30s
LOTTE CINEMA
01
S T P S t r a t e g y
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01
S T P S t r a t e g y
LOTTE CINEMA
“Love, Happiness, Move, and Lotte Cinema”
“HAPPY MEMORI…(skip)
순서
LOTTE CINEMA Marketing Analysis
Download : LOTTE CINEMA Marketing Analysis.pptx( 86 )
LOTTE CINEMA Marketing Analysis
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다.