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작성일 22-11-24 00:33
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Download : KB .pptx
KB , KB 기타레포트 , KB
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Download : KB .pptx( 35 )
KB,기타,레포트
순서
KB
레포트/기타
KB
_SLIDE_1_
Service Marketing
_SLIDE_2_
INDEX
ABOUT KB
7P,
GAP’S MODEL
CUSTOMER BEHAVIOR IN SERVICE
CUSTOMER PERCEPTION OF SERVICE
SERVICE DESIGN AND STANDARDS
DEMAND PATTERNS
STRATEGIES FOR DEMAND
PRICING OF SERVICES
_SLIDE_3_
ABOUT KB
1
_SLIDE_4_
_SLIDE_5_
7P
2
_SLIDE_6_
PRODUCT
1. FUND
2. DEPOSIT
3. LOAN
4. BANCASSURANCE
_SLIDE_7_
5. MOBILE BANKING SERVICE
Convenience ? anytime, anywhere
Security ? PIN, password, secret card
Low fee
_SLIDE_8_
PLACE
_SLIDE_9_
_SLIDE_10_
- KB STAR CLUB
Preferential service charges
Interest Rate Preferred Service
Unsecured Loan Services
Using Financial Counseling Center
Asset Management Consulting
Preferred Customer program
PRICE
_SLIDE_11_
1. Advertising
PROMOTION
_SLIDE_12_
2. Personal selling
- CRM
3. Sales Promotion
- Preferred Customer program, Private banking servic…(drop)
다.
