Mindful pricing
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설명
Mindful pricing
_SLIDE_1_
“transforming organizations through value-based pricing”
Mindful pricing
_SLIDE_2_
INTRODUCTION
METHODS
FINDINGS
GROUNDED THEORY FINDINGS
DISCUSSION
LIMITATIONS
IMPLICATIONS FOR PRACTICE
& FUTURE RESEARCH
CONTENTS
_SLIDE_3_
1.INTRODUCTION
Three main approaches to pricing
Competition
-based
Cost-based
Value-based
Average adopted rate : 17%
(surveys between 1983 and 2006)
YET
_SLIDE_4_
INTRODUCTION
Semi-structured interviews with 44 managers
of small to medium size US industrial firms
revealed key characteristics.(5)
Historically, the literature is silent about
the consequences of alternative pricing orientations
on overall company performance
how organizational and behavioral characteristics
of industrial firms may affect adoption of pricing orientation
_SLIDE_5_
INTRODUCTION
1
the ability to face deep transformational change
2
the role of champions as transformational leaders
3
the creation and diffusion of organizational …(생략(省略))
Mindful,pricing,기타,레포트
순서
Mindful pricing , Mindful pricing기타레포트 , Mindful pricing
레포트/기타
Mindful pricing
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다.